*******
“You
can have your consumers fooled once, but they would not come on board again –
Vicki Freed, senior vice president of sales for Royal Caribbean.
*******
Photo: nonstopcruises.com |
Over the last couple of years there has been a lot of talk
in regards to if cruises are a good
value when compared to vacations on
land. The reason for the concern is a rise in optional upgrades and service
fees for things like entertainment
and specialty restaurants.
But does a vacation really get added up by $10 here, and $20
that there is no more financial sense being made?
Stewart
Chiron an industry analyst and the chief executive of cruiseguy.com states that consumers are provided with the absolute best value
for their hard – earned vacation euros, pounds, or dollars by cruising. He stated
that there was still a lot of ways to derive enjoyment without the need to
spend additional money above the fare of the cruise.
He does agree that there are even a lot of
other options if you are willing to pay.
While an all-inclusive vacation is the
perception by many of a cruise, there are usually fees for everything from spa
treatments, Internet access, and (on a lot of lines) both alcoholic and
non-alcoholic drinks.
Recently, specialty restaurants have been the
culprit which is the biggest for expenses which are additional. For instance, a
$39 per person service charge for Ocean Blue by Geoffrey Zakarian the star of
the Food Network is charged by Norwegian
Cruise Line. For its whimsical Wonderland eatery on the Quantum of the Seas
a fee of $45 per person is charged by Royal
Caribbean, while a fee of $75 per person charged by Disney for Remy on its Dream and Fantasy have equally raised some concerned eyebrows.
Some lines comprising of Carnival and Norwegian Cruise Lines have started tests
on fees for room service on meals that are higher end, and Royal Caribbean
launched just recently a series of items for room service which attract charges
also.
Executives of cruise lines are confident that these
alternatives have not changed the fact that there is value in cruising.
Royal Caribbean Cruise Lines. Photo: cruisecritic.com |
Royal Caribbean’s senior vice president of sales Vicki Freed stated that when anyone
looked at all that is included in a cruise – your hotel, entertainment that is
outstanding, and a cuisine that is wonderful – and they looked at the price
that is paid on a basis of per day, they could not find on land a deal that was
better.
And she balks at the notion that lines have started to have
their customers “nickel and dime” or – worse – have the value of the quality in
the dining rooms lowered in order to serve as an encouragement for guests to
have meals at the specialty restaurants which charge fees.
Freed explained that your consumers can be fooled once, but
that they were never going to come on board again. They were not going to be
fooled if they did not see smoked salmon or shrimp. These days, they were
savvy, and they were smart. The power of social media was possessed by
consumers.
The fine dining options were cited by her of the
restaurants which are complimentary on the lines latest launch the Quantum of
the Seas, until the debut later this month of the Anthem of the Seas, on which
is served chateaubriand, filets, and lobster.
Carnival Cruise Lines’ director of product development Greg
Poplewko stated that a focus on a smaller number of ingredients that were of a
higher quality in venues for dining that do not possess additional charges were
being made by his line.
Carnival Cruise Lines |
He stated that the question was how they could be
responsible fiscally. As a result, more limited menus at spots that were complimentary
was what was to be seen like Blue Iguana Cantina, and Guy’s Burger Joint.
Chiron stated that apart from food, the expectation was
that cruisers today should make additional payments for shore excursions,
casinos, spa treatments, and the pricier they were going to be depending on how
much more luxurious they were.
Shore excursions which were elaborate and expensive were
being offered by lines – from tours that were private to activities like
helicopter rides and flightseeing – which for the budget-conscious traveler can
feel out of reach.
But additional fees exist for things that are more mundane.
For example Internet access
generally comes with a fee, although the trend is that as there is improvement
in the technology those rates are going to actually reduce.
Additional, even though accessibility to the cruise ships’
gyms is included, classes for fitness – from boot camp to pilates, yoga, and
spinning – are often extra.
Gayle Brammer of Fort Lauderdale a cruise line customer
explained that she had to buy sailings back to back on a cruise through Asia
and could not believe that she was charges an additional $11 for a class in
yoga. And that was after the amount of money that she had spent on the cruise.
CruiseCritic.com’s editor in chief Carolyn Spencer Brown
does not blink at these additional charges which are expected.
Brown stated that every time she stayed in a hotel, even
the fabulous ones, she was reminded of the value that was represented by
cruises. Obviously, the more inclusive of the cruise’s nature, in which three
square meals, twice-daily cabin service, kids clubs, entertainment, and then
some, are a portion of the fare that is paid by you, as is from port to port
transportation.
However, there is no denial that some passengers balk when
new options are seen by them. A rule of thumb which is good is to not forget
that anything that has alcohol included (like rum tastings or wine pairing
classes) or food (like classes for decoration of cupcakes) normally has an
extra fee attached.
The recommendation she makes is that cruisers who might
have the feeling of confusion perform their research prior to when they sail on
what in not and is included so that they do not get surprised when they get
onboard. Brown makes a reference to an online tool for help in order to assist
consumers sort through the policies and rates.
She stated that Independent Traveler which is their sister
site has a travel
budget calculator which was nifty and assists travelers in factoring a
trips extra costs.
Still, a lot of the activities on offer during a day at the
sea – from entertainment to tours, book signings, and lectures – are complimentary.
This comprises of shows on stages, music venues, movies, and comedy acts, in
addition to On Demand entertainment in cabins which were technology-based.
Explaining further, Brown stated that in no other part of
travel did one see such a great bundling of a trip’s aspects. Obviously, shore
excursions, cocktails, gambling sprees, spa treatments, and alternative
restaurants can be paid for out of pocket, but it was your choice entirely.
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After quite a lot of work and time,
the book which I have been working on is
now ready. I am pleased to say that The Top 50 Travel
Destinations for 2015 is now available for your
reading pleasure. The Top 50 Travel
Destinations for 2015 is going to
be your tour and travel guide for this year 2015. I have taken the time to
highlight those places which I am sure you would be glad to see this year as
you spend those splendid moments with your family, and loved ones.
The book is available on Amazon and can be
purchased from here. Do check it out today and let me know what you think.
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